Statistricks part 3: how they lie to you with polls

Are you diving into the data, or is the data diving into you?

“Opinion polls are a device for influencing public opinion, not a device for measuring it. Crack that, and it all makes sense” — Peter Hitchens, The Broken Compass (2009)

“Democracy 3.0 helps you build a support base, raise the funds you need for your campaign to take off, and then we work with you to appoint professional campaigners — such as lobbyists and PR experts — who can bring your campaign to life.” — DemocracyThree website

“Our team are experts in public opinion, behavioural change, communication, consultation and participation, policy and strategy, reputation, and user experience.” — ICM website

“We help brands connect with people, by understanding people … Blending neuroscience, behavioural science and data science, we uncover the truth behind our human experiences … Our mission is to create genuine business advantage for clients … by uncovering behaviour-led insights from our Human Understanding Lab.” — Walnut Unlimited website



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